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Robert Howell's Experience:
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Director Of Marketing at Hand Crafted Tasting Company
2011 - 2014 | Jersey City, NJBrand Content Manager. Developed, wrote, proofed and edited the voice for all aspects of the organization’s brand and online presence. Monitor the brand's social media channels to communicate and engage with the community, encourage loyalty, and foster conversation around the brand. Manage social media outreach and response on Facebook and Twitter, promoting consumer engagement and customer acquisition in three markets. Collaborated with agency teams to deliver annual event ticket sales in excess of $1 million through web, mobile, social media, offline, and email marketing. Communicate with media outlets about events and initiatives; including securing earned media and building social media presence for brand. Develop strategic marketing materials, sales and promotional strategy, and overall image for beer festivals, integrating brand image and with a focus on increasing influence and market share. Represent brand at trade shows, in communications with the press, and on TV and radio. Design marketing and promotional campaigns to ensure that brand stands apart from competition in message and personality. Supervise graphics team and ensure timely delivery of materials to marketing partners. Edit and curate promotional content for geographically targeted email campaigns. Created initiatives to improve customer experience and generate increased revenue and ticket sales. Served as Project Manager of launch and monitoring of digital promotional content for events.
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Producer at Mad Dog Presents, LLC
2008 - 2014 | Jersey City, NJIsland Operations & Logistics Producer for Governors Island Concerts including Rock the Bells, Hard NYC, Dave Matthews Caravan, and The Beach venue @Gov_Island. Producer "Gone to Governors" Concert Series sponsored by Converse. Associate Producer - 2008 & 2009 All Points West Producer - 2009 PSEG Greenfest Produced Veterans Day Event where 50 hydro-bikes peddled by burn survivors and decorated veterans circled the Statue of Liberty to raise awareness for burn victims of U.S. Wars. Event planning included four chase boats, safety divers, aerial photography, press boat, staging, musical concert, speakers, a congressman, and a live two-camera video feed with switch.
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Field Producer - U.S. Tennis Open 2007 at U.S.T.A. Broadband Team
January 2007 - January 2007Field Produced four daily video programs for USOpen.org's broadband site for fans to visit the tournament from their home or office. Shows included: Explore the Open with Murphy Jensen, Off-Court Spotlight with Taylor Dent, Inside the Media Center, and Juniors Report. Direct Camera personnel and on-air talent. Managed digital video field production, player interviews, and led man-on-street interviews with fans and journalists from around the world.
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Talent Acquisition & Booker at Omni Health Media
January 2006 - January 2007Procure A-List talent and place cover stories in Women&Cancer magazine, which offers women a trusted resource covering prevention, management and wellness issues related to cancer, while fostering community and inspiring hope Talent Included: Sheryl Crow, New Yorker Cartoonist Marissa Marchetto, Rudolph and Judith Giuliani, Patti Labelle, Lynn Redgrave, Geralyn Lucas, and Diahann Carroll
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Senior Producer at Empire Entertainment, Inc
January 2005 - January 2006Directed, wrote & produced :30 sec. public relations TV spot and radio ad for Bayrock Development Corporation featuring Donald Trump. Produced video for World Education & Development Fund to raise money for impoverished K-12 students in Latin America for charity gala that raised 1.6 million dollars. Produced 13 video DVD to promote company and its business capabilities. Event Planning & Programming consultant to Related Development & The Witkoff Group for Pier 57 Event Space. Accountable for estimating, budgeting and overseeing finances on projects, contracting and managing vendors and creative resources, coordinating logistics including travel, accommodations, hospitality, decor and production. Managed existing client relationships with American Express, Microsoft, Credit-Suisse, SAP, and UBS Warburg. Proposed, booked, and contracted headline concert acts, speakers, comedians, and entertainers.
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Video Producer at Broadstreet Productions
January 2000 - January 2005Producer & Client liaison to Fortune 500 companies, Direct location ENG shoots, hire crews, manage archival video footage, hire post production staff and graphics team, and supervise edits and scripts for client such as Warner Music Group, McGraw-Hill, AOL Time-Warner, Target, Credit Suisse First Boston, and Lehman Brothers.
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Senior Producer & Writer for Techknowledge at Moondog Entertainment
January 2003 - November 2003Originated story ideas, created schedules, managed Producers, tech crews, and edit suites, wrote show-host scripts, wrote and produced segments for 30-minute program about technology called Techknowledge, a Discovery Science Channel program. Strong Expertise in cutting edge technology.
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Senior Producer / Writer at Cafe Digital TV Program
January 1998 - January 2000Syndicated Technology Magazine Show Generated five story ideas weekly for a 40-episode syndicated magazine show on how emerging digital technologies affects our lives and culture. Researched, developed, and wrote segments and show scripts for host. Hired and supervised all freelance producers and editors, supervised post-production with Executive Producer. Major Contributions: Part of three person core team and managed freelance personnel to execute national TV program that aired on the WB, later sold to Discovery International. Secured interview with Mario and Michael Andretti and directed, produced, and wrote segment about digital technology in CART racing series. Secured interview with Film Director, Mike Figgis and directed, produced, and wrote segment about digital technologies impact on filmmaking.
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Producer at Manhattan Film Works & The Direct Network
1992 - December 1998Executed Director's creative concept from production to broadcast for countless clients. Estimated and actualized budgets ranging from $50,000 to $750,000 and acted as liaison between Director and Client. Hired personnel, purchased, and contracted material resources and technical support, supervised all construction and scenic aspects of presentation. Accountable for executing projects on time and on budget.